Reporting from Fashion Week for Sneak Peaks at 2024

Reporting from Fashion Week 

for Sneak Peaks at 2024

By K. Fitch - Creative Marketing Lead for Heavenly 
September 25, 2023

September marks the fashion world’s

journey towards the upcoming Spring and Summer style collections. Just last week, Heavenly's visionary CEO, Jerrica Tonazzi, embarked on a thrilling expedition to New York Fashion Week (NYFW), where the brand's creative vision was further fueled.

The CEO's attendance at NYFW showcases Heavenly's unwavering commitment to staying at the forefront of style and reflects the brand's relentless pursuit of innovation. In this article, we had the joy of interviewing Jerrica, who generously shares her experiences delving into the world of haute couture and even unveils an incredibly exciting collaboration on the horizon.

CEO Jerrica divulged the NYFW trends that captivated her attention, from vibrant colors to flowing fabrics. During the interview, she teased, "Anticipate innovative designs, luxurious fabrics, and a touch of New York's enchantment in many of these pieces! We are about to seriously elevate the Heavenly fashion experience."

During the interview, I had the privilege of glimpsing through photos captured by Jerrica and her dedicated team during their trip. While the bold hues and some structural focus carry over from the Fall/Winter collections, the forthcoming warm-weather releases also embrace more relaxed cuts, breezy mutable tones, and vibrant large-scale florals.

Jerrica went on to elucidate the intricate creative process that underpins each Heavenly piece, from conception to creation. She explained, "While some lines, like the Timeless by Tonazzi collections, are crafted entirely in-house, we are also committed to offering Heavenly fans access to trending designers. This sometimes involves adding an exclusive twist that aligns with our core values of stylish modesty while embracing the designer's vision." Jerrica expressed passion for working closely with Heavenly's stylists and leading designers, selectively choosing influential trends that harmonize with Heavenly's ethos, and blending modern style with tasteful modesty. This approach promises an exciting fusion in the brand's creations.

She further shared her excitement, saying, "I am thrilled to announce that we're collaborating with Lizzy & Jane on a Heavenly exclusive collection! This could potentially evolve into a line spanning multiple seasons. It's truly an honor to partner with such a powerhouse and provide Heavenly  with something so extraordinary."

Even as Jerrica returns from the whirlwind of New York Fashion Week, her dedication to connecting with the Heavenly community is igniting. She told me that as the next season’s releases are curated, she always looks back to what has been best received in previous seasons. “I’m always most inspired by what our people love, and I want them just as involved in the creative decisions. What the Heavenly supporters feel and crave from our brand is at the center of everything I do. We want each woman to feel like her own work of art.” Jerrica also mentioned exclusive opportunities for our fans to be part of Heavenly's behind-the-scenes journey – and a very lucky few fashionistas among you may even win early access to highly anticipated releases!

Our fashion enthusiasts at Heavenly can hardly contain their enthusiasm, eagerly awaiting the brand's newest offerings. As we embark on this fashion-forward journey, stay tuned! Be the first to discover how Heavenly will be actively engaging with our community, fostering a sense of belonging and excitement among loyal customers. The Heavenly fashion brand, celebrated for its modern elegance and tasteful creative prowess, is eagerly gearing up for the exhilarating Spring and Summer releases, and we want you involved. Jerrica's personal insights from NYFW - attending highly sought-after shows and networking with industry leaders - have been an inspiring journey for the Heavenly brand.